Sector Profiling
When companies seek to open new markets and sell to new customers,
Market Clarity can help by profiling the sector. By understanding key
competitors, key customers and the trends in a sector a company is better
equipped to win sales.
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Customer Understanding
We can investigate buyer motivation, influences on purchasing and the
decision-making process. Our clients often undertake this sort of project
when they need to understand their success rate or to explore underlying
behaviour among their customers and prospects.
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Product Value Assessment
Using facilitated workshops and interviews with the sales-force and
existing customers, Market Clarity helps clients to assess the value of
their products and price them appropriately in competitive markets.
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Competitor Review
By combining an internal information review, desk research of publicly
available information and interviews with customers, prospects and
industry experts, Market Clarity can provide clients with a review of
companies involved in specific markets. Lists can then be prioritised by
customer awareness or specifically identified criteria and market maps
produced which highlight client's positioning against that of their
competitors.
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Market Maturity Analysis
Where we combine customer interviews, competitor analysis and
marketing strategy to map particular products markets onto a market
life-cycle to help businesses to understand the most
effective approaches to market their products.
Market Clarity then feed
this knowledge back into the business via business briefings and workshops
to ensure that sales, marketing and customer support staff communicate in
the most effective way.
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