“To make a real difference to my business I needed to
manage changing customer attitudes. Stephen Martin researched and understood
complex customer behaviour and presented the results in a simple yet informative
way. Stephen’s findings have enabled us to redefine successfully our
‘go to market’ strategy and change the way we manage our channels to market.”
Mark Lewis, Head of
UK
&
Ireland
Marketing, 3Com
"When we know how customers buy then we can target
our activity better. We trust Market Clarity because they understand
markets, clients and agencies. We know Market Clarity will help us
understand the market, work very well with our clients and contribute to
campaigns that make a difference." Matthew Morgan, MD, Agency
Inc
"We needed to understand our customers' priorities
in a rapidly changing market. Market Clarity was excellent at helping us
to understand complex buying behaviour and how this varied in different customer
segments. They suggested and implemented a phased research programme that
was the foundation of our routes to market programme. If you need to
improve your sales & marketing and understand customers, channels or markets
then you won't do better than Market Clarity"
Graham Lowes, Strategic Alliance Director, Oki Systems (
UK
)
"I needed to understand my customers, but also to
come up with something I could use to promote the company. Market Clarity
were great, they came up with a research concept, executed it very quickly and
provided me with a really newsworthy piece of customer insight. I like the
way they think, I value their understanding of customers and would happily
recommend them to anyone who needs a combination of insightful research and
really useful sales & marketing advice."
Sally Costerton, CEO, Hill & Knowlton