Stephen Martin
Stephen Martin was previously the Marketing Director for Reliance
Security and of OKI Systems (UK) and a Managing Consultant at Frank Lynn
& Associates. Stephen's experience in market investigation and line
management means that he contributes strongly to understanding complex
organisational decision-making as well as having the management expertise
to understand the benefits of simple messages, clear targets and straight
forward recommendations. Previously as Marketing Director for Reliance Stephen
implemented a customer care programme a new business drive that grew the
company turnover significantly whilst reducing customer churn to below 5%.
At OKI Stephen was responsible for launching a major brand awareness
programme alongside a complete reorganisation of the channels to market
that managed to grow awareness by 500% and simultaneously grow profits by
47%.
Stephen holds a BSc in GeoChemistry and an MBA from Cranfield. Stephen Martin is a member of the Market Research Society.
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Laura Longstaff
In the five years that Laura has worked with Market Clarity, she had
designed and managed a diverse range of research projects utilising a
variety of research and analysis techniques and in both B2B and B2C
environments. Recent projects include a customer understanding project for
a leading telecoms company seeking a greater presence in the IT sector; an
internal resource review of wireless access devices for a leading mobile
telephony organisation; a market review of the on-line information market;
and analysis of various marketing communications campaigns.
Previously, Laura worked in various research roles including: Research
Project Manager for the MOD Agency DERA; Financial Researcher for Deutsche
Morgan Grenfell and Researcher for a creative head-hunting practice. She
has a degree in Religious Studies from Newcastle University.
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Sarah Burton-Taylor
Sarah has sixteen years experience in customer research and management
consultancy, preceded by seven years experience in marketing and general
management roles in blue chip organisations in both industrial and
consumer environments. She has considerable experience across a wide range
of industry sectors in large and small companies. Sarah's consulting work
includes strategic, marketing and change management assignments, focused
on helping businesses gain sustainable competitive advantage. Projects
include strategic and market assessments, developing and implementing
customer satisfaction research and change programmes, development of
competitive advantage positioning for £30 million business start-up, and
management development and training. Sarah has particular expertise in
helping businesses understand and improve the user experience on web sites
through user-based research. Sarah is an experienced consultant and
facilitator. She has an MBA from Cranfield School of Management, and has
recently completed PhD research at Cranfield looking at managing
organizational knowledge and the types of consulting interventions (based
on user experience research) that can create sustainable change.
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Peter Collins
Peter spent ten years experience in line management positions,
including three years experience as a director of his own sports goods
company, and has sixteen years experience in research and management
consultancy. He has considerable experience across a wide range of
industry sectors in large and small companies, and in private and public
sector clients. Peter is an experienced consultant with particular skills
in group facilitation and decision-making. He has undertaken a large
number of research-led strategic, marketing, change management and project
management projects including: strategic and marketing assessments, web
site strategy and usability research, customer satisfaction and
competitive advantage research, developing direct marketing strategies,
business development, change management, and developing and delivering
programmes of CPD and training workshops, project management and interim
management. Peter has an MBA from Cranfield School of Management.
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